Print Style Guide
Color
The recommended color palettes provide a range of options for development of official print and electronic communications.
Primary Colors
The primary palette should be used in the rendering of the IU signature and in principal print and electronic communications such as stationery, banners, signage, Web sites, and student‑oriented materials.
Consistent use and careful matching are essential in establishing and maintaining a consistent and unified image.
The Pantone® colors should be used when printing stationery items. When a Pantone color is not available, the CMYK mix may be used. The HEX values are for screen display only.
Taken from the Indiana University Integrated Image Program.
IU Crimson
Print: PMS 201 or C0 M100 Y63 K29
Web: Hex#7D110C
IU Cream
Print: PMS 9161 or C7 M9 Y20 K0
Web: Hex#F8F3D2
Black
Print: K100
Web: Hex#000000
Dark Gray
Print: K75
Web: Hex#636466
Medium Gray
Print: K50
Web: Hex#939598
Light Gray
Print: K25
Web: Hex#BoB2B4
Secondary Colors
The secondary palette provides complementary options that you may choose to use with the primary palette colors.
The Pantone® colors should be used when printing stationery items. When a Pantone color is not available, the CMYK mix may be used. The HEX values are for screen display only.
Taken from the Indiana University Integrated Image Program.
Purple
Print: PMS 268 or C71 M91 Y18 K25
Web: Hex#572E6A
Gold
Print: PMS 871 or C40 M45 Y75 K3
Web: Hex#A08659
